by Julie Mullarkey | B2B Marketing
For B2B companies, aligning marketing and sales strategies is one of the most critical steps toward ensuring success in this final quarter. While marketing drives awareness and generates leads, sales teams are tasked with closing those leads and turning them into...
by Julie Mullarkey | B2B Marketing
Your website is much more than an online brochure—it’s a critical component of your business strategy. At IntentionalCMO, we understand that maintaining an up-to-date and functional website is essential for keeping your business competitive as technology and...
by Julie Mullarkey | B2B Marketing
Getting your marketing to stand out can often feel like an uphill battle. With countless businesses vying for the attention of a similar audience, the challenge is not just to be heard but to be remembered. This is where storytelling comes into play. Beyond the jargon...
by Julie Mullarkey | B2B Marketing
Google’s frequent updates to its search algorithm can significantly impact how businesses are ranked in search results. These changes can be particularly crucial for B2B businesses, where visibility and searchability are vital to attracting and retaining...
