by Julie Mullarkey | Marketing Strategy
In an economic landscape where inflation is a constant variable, businesses face the challenge of adjusting their marketing strategies to survive and thrive. April, being Stress Awareness Month, presents a unique opportunity for companies to reflect on the stressors...
by Julie Mullarkey | Marketing
In business-to-business (B2B) marketing, the landscape has shifted from traditional methodologies to innovative, technology-driven strategies. This transformation is a reflection of changing tools and technologies and a profound reimagining of how businesses engage...
by Julie Mullarkey | Small Business
A website is often a potential customer’s first interaction with a business. It is important for small business owners to create a website that accurately represents their brand, engages customers, and drives business growth. This blog post will explore best...
by Julie Mullarkey | Marketing
In B2B marketing, staying ahead of technological advancements is not just an advantage; it’s a necessity. Among these emerging technologies, Artificial Intelligence (AI) is a transformative force, reshaping how businesses interact with clients and predict market...
by Julie Mullarkey | Marketing
Outsourcing marketing functions can transform the dynamic business-to-business (B2B) marketing world. As a seasoned marketer, I’ve witnessed the evolution of marketing strategies and the increasing complexity of staying competitive in the digital age....